Who: For all blondes, grays, and silvers
What: This ultra-violet shampoo tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair.
When: The sooner, the better!
Why: Wash your way to a brighter + healthier looking blonde! Packed with bond cure technology, quinoa protein, plant butters, and ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong!
How: To maintain tone, use bust your brass shampoo + conditioner every other wash.
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